Who Is Your Ideal Customer Profile
Written by Josh Hines • August 28, 2024 • 2 Minute Read
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Whether you are just starting out or in hypergrowth, knowing your ideal customer profile allows you to personalize your marketing messages, target your ads, and ensure you're connecting with the right people for your platform and keeping your costs low.
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Everyone In The World Isn't Ready To Buy
The world is a busy noisy place.
One of the worst things founders and marketers do when designing marketing campaigns, advertising, and email targeting is not knowing who their ideal customer profile is which leads to targeting a market with broad messaging.
When you don't take the time to hone in on who you specifically want to speak to, you end up doing a few things wrong:
- You spend way too much money targeting everyone
- You're messaging doesn't break through the noise because it's too broad
- You end up creating content that doesn't even matter to the majority of your potential buyers
- You end up sending low-quality leads to sales which leads them to question if you know what you're doing
Attracting The Right People To Your Platform
Knowing who your ideal customer will be is what is going to make or break you once you move into hypergrowth because the only way to drive $100M ARR is by reducing your costs to acquire new customers, ensuring that the right people are purchasing that won't churn out before you buyback period, and keeping your process clean so that it doesn't get bottled up with low-quality leads that keep your development team and sales executives busy but not closing deals.
In The Next Few Chapters
Throughout this guide, I'll be sharing how you can understand who makes up your current customer base, what markets are ideal to target, where there is market intent, and buyers who are aware of the problems your platform is solving.
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Examining Your Current Buyers
When you're trying to figure out your ideal customer profile, the best place to start is by examining who you are already doing business with and looking for the patterns of what makes them similar so you can replicate them in your ads and content.
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