Enhancing Your Offer With Time & Effort

Creating Clarity Around Expectations

Discover why leverage is crucial for brand success. Learn how it boosts productivity, amplifies returns, and drives growth. Explore leverage, specifically time and effort, and how to use it in your sales and marketing offers.

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Common Reasons Why People Buy SaaS Platforms

There are many reasons why people buy SaaS platforms versus whichever ways of working they are using now, here are some of the most common:

• Increased Efficiency & Productivity: software automates routine tasks, reduces manual errors, and minimizes time-consuming administrative work, allowing employees to focus on higher-value activities
• Streamlined Operations & Workflows: software solutions optimize workflows, enable effective collaboration across departments, and connect various business functions for seamless data sharing and real-time decision-making
• Enhanced Data Analysis & Decision-Making: software provides powerful analytics capabilities, allowing brands to uncover patterns and trends in their data, facilitating informed decision-making based on evidence
• Scalability & Adaptability: good software solutions can accommodate changing business requirements and expanding operations, allowing brands to effectively manage growth and respond to market fluctuations
• Improved Reliability: integrating software systems reduces the risk of using inaccurate data and eliminates conflicting data values

How To Leverage Expectations & Outcomes

Image Source: Vidiosa

A pattern seen above, is that when people are looking to buy SaaS, there is a certain stigma or expectation that by buying a software platform, they will be able to drastically outperform their competition and get XYZ value either faster or easier.

While designing the offers of your brand and platform capabilities, you should never present your platform as something that can 1x or 10x someone's outcomes, instead, the hope is that your platform capabilities can 100x someone's output either faster or easier.

How To Leverage Time In Your Offers

Time management and project management seem to be all the craze these days.... no one has enough time. Using software platforms, the hope business owners and individuals have is that compared to their current ways of working, they will get the same results in less time.

Sharing stories on how your current customers are getting results in record time which allows them to stay ahead of their competition, can get people to take action and become customers and see if they can get the same results as fast or faster.

How To Leverage Effort In Your Offers

When high-achieving business owners talk about their success, the good ones talk about leverage. Leverage in business means maximizing the use and effectiveness of available resources. Rather than acquiring more resources, strong businesses and individuals, focus on optimizing existing ones to deliver higher returns. Using software platforms, the hope business owners and individuals have is that you can initiate a process with little effort and get 100x results.

Sharing the behind-the-scenes or how people are using your platform with little effort, on their part, and seeing massive returns on investment, can persuade people to become customers as well.

Being clear on how easily or fast your prospects can get certain outcomes, will not only set expectations but also give you strong claims you can add to your value propositions and close deals more easily.

Sharing Leverage Visually

Image Source: Help Scout

When sharing these leverage points, it will not always be stories, case studies, or reviews. In the early stages of marketing, the best way to share these two variables could be in your display advertising. By adding statements like:

• Achieve XYZ in 3 weeks instead of 3 months
• Get access to the data you need to make decisions with the click of a button

Thinking of how you can share time and effort in your advertising, not only makes things and possibilities more concrete for prospects but will also allow you to stand out in the market, as most software companies' advertisements are usually generic statements with weak claims.

When making claims, one thing to remind yourself, is ensuring they are real and not exceptions. The reality is, that by making these statements in the market, prospects expect to be able to achieve them when they purchase your platform, not doing so, could lead to a lawsuit for false advertising, so be sure you can back up what you put out in the market.

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Crafting Your Offer Proof

When building a reputation and trust in the marketplace, the best way to gain this is by having other people tell your story or what most marketers call social proof.

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