Who Are You Solving The Problems For
Written by Josh Hines • August 28, 2024 • 2 Minute Read
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Whether you are just starting out or looking to scale, knowing who you are solving problems for will make all the difference when it comes to, designing your marketing, advertising, your sales process, and the ways you evolve your platform.
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What Is An Ideal Customer Profile
When people talk about who they are solving problems for, you'll most likely hear the words ideal customer profile, or IDC. While this chapter is going to be a high-level pass of what and why, you can dig into making your own ideal customer profiles and buyer personas in the guide presented by the link above.
An IDC represents the type of buyer you want to do business with. IDCs can consist of job titles, job functions, revenue expectations, employee counts, locations, and numerous other variables particular to your organization. These profiles dictate the types of people you want to ideally do business with.
Why You Need Ideal Customer Profiles
First and foremost, targeting everyone in the world would be very costly. Secondly, in a period of great noise online, personalization is the only thing that allows you to stand.
Knowing exactly who you want to talk to allows you to tailor your marketing and sales presentations specifically for them which allows you to connect with those potential buyers easier.
Lastly, as you scale, you'll realize you don't want to do business with just anybody. As you start, to bring on more clients, you'll start to see patterns with the people who become champions for your platform and those who always seem to nag and complain.
While setting up your marketing and advertisements, you can start to start to weed these types of personas out of your funnel with the language you use in the front end that deters them from wanting to do business with you.
Next Step In The Guide
I suggest, before going onto the next chapter in this guide, that you first check out the Who Is Your Ideal Customer Profile Guide and go through those steps first.
In the next chapter, we'll use these profiles to determine how big the existing market is for your platform.
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Is There A Market
Before you even start developing your platform, you need to figure out if there are potential customers who are aware of the problem you are trying to solve and are willing to purchase a software platform to solve those problems for them.
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