Getting Feedback

Next Steps For Your Platform

All these steps have led to the reason you launched an MVP. You wanted to understand if you found a potential market, that resonates with the platform solutions you've to offer, and find out what they're willing to pay to access the platform.

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You Can't Predict Everything

Until you get your platform out in the world, you're not going to be certain what your customers are going to want. Yes, you can take an educated guess, but until you have an actual conversation with them, you'll just be developing in the dark.

The real beauty of launching a minimum value product is that it allows you to put your ideas out in the world and get constructive feedback and understanding of where the gaps are in your ideas, problems you missed, and outcomes you didn't even know existed that your customers would like to gain.

Managing A Feedback Loop

It's important that when you gain a customer you have a clear process or means of striking up a conversation to get their feedback about your platform.

Asking them what they like vs what they would want to be improved, what parts were really easy to use vs difficult, what functions got them the biggest results, and most importantly, did you deliver on the claims and offer you extended them during the sales process.

Working at numerous companies, you'd be surprised at the limited communications between the customer and the company. I think it's because a lot of times we don't want to potentially hear anything negative about the company we are operating or we just get too busy to connect.

Don't Miss Out On Important Information

Either way, you're missing out on some very important information because even with the best marketing in the world, you can share who you want to be a million different times, but when it comes down to it, the market really defines who you are.

It's for this reason that word of mouth is still the most powerful means of marketing, and with today's influencers, understanding how the market talks about you is going to allow you to either combat any negativity or align with what they are already saying and amplifying it.

Building Out Your Platform Roadmap

Talking with your customers can also assist you in developing your product roadmap. You might have a good idea of what functions your software needs that will allow your customers to gain value in your platform.

But, if a customer shares something specific, and you add it to the platform, do you think they're going to be quiet about that? No, they are going to tell that story to all their peers, you'll become the platform that listens to exactly what their customers want, instead of just offering what they think you want.

Reasonable Cost

When it comes down to it and you can find your really honest customers, asking them, "If they had to start all over again, what would they pay to gain access to the value you have to offer," is a very eye-opening question.

A lot of times, when you first launch a company, you're nervous about charging too much because you don't have a lot of confidence in what you have to offer.

Another way of asking is, "If I had charged more, would you still have paid in hindsight?" If they say yes, this would definitely give you the confidence to do so for future customers, especially as you continue to develop your platform.

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