Creating A Minimum Value Product
Written by Josh Hines • August 28, 2024 • 40 Minute Read
Starting a new SaaS business and launching a successful platform is exciting stuff. Congratulations, first and foremost, for daring to step outside your comfort zone and discovering if you got what it takes to launch a successful business.
Learn How To Create A Minimum Value Product →Discover Building A MVP Guides
Discover marketing and sales guides for Saas founders and their teams to learn about marketing, sales, and customer success strategies.
Who Is Your Ideal Customer Profile
August 28, 2024 • 13 Minute Read
Whether you are just starting out or in hypergrowth, knowing your ideal customer profile allows you to personalize your marketing messages, target your ads, and ensure you're connecting with the right people for your platform and keeping your costs low.
How To Determine Your Product Position
August 28, 2024 • 25 Minute Read
Brand positioning can be defined as the space a company owns, in the mind of its customers, and how it differentiates itself from the competition. Simply put, this statement is the who, when, where, why, and how of your brand's identity.
Building A SaaS Brand
August 28, 2024 • 28 Minute Read
What is brand building? A brand is about understanding what you are as a business, who your core audience is, and building an identity that connects those two things. A brand also allows you to be consistent, clear, and an original character.