The Burger King Method

Start Where They Best Perform

Creating content and promoting your software in the world can be confusing. When you first start, use the Burger King Method to start gaining traction.

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When You First Start, Start Here

When you first start, understanding what content to create can often be a struggle as there are so many different directions you could go.

Instead of guessing what you think people want to learn, what you should do is look at the content that best performs for your competition and make a better version of this.

How Burger King Determines Location

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One company that does this really well is Burger King. They understood that one of McDonald's proudest processes was how they went about finding a location to open a new store.

McDonald's is a highly successful franchise with over 40,275 locations worldwide and looking to open another 1,900 in 2023. To ensure optimal location selection, McDonald's has a comprehensive guide spanning thousands of pages, which is fully programmed.

The decision-making process includes utilizing demographic databases, population statistics-based marketing research, and competitive analysis within a radius of five to seven miles.

This thorough analysis guarantees that the chosen location is infallible and will successfully target consumers.

What does Burger King do with this information, build a store right across the street.

When you first start, look at what your competition does well, and in a way mimic what they do but add your own tone of voice and try to do it better.

Skyscraper Technique

This idea of recreating high-performing content was also coined the Skyscraper Technique by Brian Dean at Backlinko. This technique mimics what you often see in bigger cities where investing groups and business owners compete to see who can have the largest building in the city.

The idea is to take what already exists and make it better or bigger and then share it with the world.

Sources For Content Marketing Ideas

When trying to research what content performs the best for your competition, these are the two great sources I use personally when starting to build out a search engine optimization strategy.

SEMRush Competitive Research

The best marketers enjoy and love what they do. Semrush ensures marketing professionals always have time for creativity and experiments while we take care of data. Reveal your competitor, prospect, and potential partner website traffic.

• Analyze any company's website performance in dynamics
• Compare traffic volume of your competitors or potential partners
• Define leaders and up-and-coming players

BuzzSumo Competitive Research

BuzzSumo scans billions of articles and social posts so you can harvest meaningful insights. BuzzSumo is constantly crawling the web and social media feeds to bring you the most popular content in any niche.

• Browse the world's largest index of social engagement data
• Filter by content type to see which formats resonate with your audience
• Search by domain to uncover your competitor's top content

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