The Best Place To Collect Customer Testimonials
Written by Josh Hines • August 28, 2024 • 5 Minute Read
Customer reviews are feedback on your software. They can be found on sites like Google Reviews, G2, Capterra, and LinkedIn. People use them to decide on purchases and learn about performance and value.
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Discover articles for Saas founders and their teams to learn about marketing, sales, and customer success strategies and news.
Gathering Feedback With NPS, CSAT, & CES Scoring
September 20, 2024 4 Minute Read
Gathering feedback from SaaS customers is crucial for improving product quality and user satisfaction. Utilize surveys like NPS and CSAT, conduct user interviews for deeper insights, and analyze support tickets for recurring issues.
2024 Marketing & Sales Conversion Rates
August 28, 2024 3 Minute Read
We live in a super fast-paced world, and these days, people are becoming very direct in how they buy. With inflation on the rise, people are going to be a lot more straightforward and they are going to want results.
What Is Omni-Channel Marketing
August 28, 2024 3 Minute Read
Omnichannel refers to how organizations tailor the customer experience for individuals across physical and digital channels so that regardless of where someone interacts with the brand, they get a consistent experience.
What Is Marketing Attribution
August 28, 2024 6 Minute Read
Marketing attribution modeling allows you to give credit to the marketing channels and touchpoints throughout the buyer's journey that made a lead convert.
How To Perform Marketing A/B Testing
August 28, 2024 3 Minute Read
A/B testing is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants, although the concept can be extended to multiple variants of the same variable.
What Is A Good SaaS Churn Rate
August 28, 2024 5 Minute Read
Churn rate is a measure of the proportion of individuals or items moving out of a group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support.
How Much Should You Spend On Marketing
August 28, 2024 2 Minute Read
How much do SaaS companies spend on marketing? The average SaaS company spends between 15% and 25% of its revenue on marketing.
Lifecycle Marketing: Problem Tracks
August 28, 2024 6 Minute Read
Why is it that marketing is told to build highly personalized marketing campaigns and communications but then the moment the lead is passed to sales and customer success, everything goes generic?
Building Standard Operating Procedures
August 28, 2024 2 Minute Read
Standard Operating Procedures (SOPs) are a set of step-by-step instructions that outline how to perform a particular task or process in a consistent and standardized manner.
The Burger King Method
August 28, 2024 3 Minute Read
Creating content and promoting your software in the world can be confusing. When you first start, use the Burger King Method to start gaining traction.
Creating Short Videos To Drive Engagement
August 28, 2024 4 Minute Read
Short videos are all the craze. Every social platform, from Instagram to YouTube and TikTok, highlights short videos. Jumping on this trend can allow you to tap into new markets, build relationships, drive faster sales cycles, and close deals.
Capturing vs Creating Demand
August 28, 2024 3 Minute Read
Your ability to capture the attention of buyers is by meeting them exactly where they are. There are two ways of looking at demand generation, capturing versus creating. The difference, how aware your buyers are of the problem you are solving.
Red Teaming, Playing Devils' Advocate
August 28, 2024 3 Minute Read
Red Teaming is a process of thinking that allows team members to play devil's advocate in a productive way to ensure you're creating the best marketing strategies and challenge the status quo.
Who's Going To Win
August 28, 2024 3 Minute Read
When it comes to marketing, everyone promises they have the secret formula to scaling fast or going viral. While they may have more wins than you, using the same tactics at your organization, might not work, the only way to know, experiment.
What Are You Really Selling
August 28, 2024 4 Minute Read
Most people think they'll compete by telling the market they can do something better than their competitors. Unless you have an unlimited budget, that's probably not going to be how you win. Instead, focus on delivering massive value and results.
You Don't Need To Sell More Line Items
August 28, 2024 8 Minute Read
Why is the moment that a company wants to drive more revenue, the first thought is, what else can we sell that compliments what people already know us for, and package it all under the same brand because everyone knows our brand means quality.
How To Compete In A Crowded World
August 28, 2024 5 Minute Read
In the marketing and sales space alone, there are 9,932 vendors. That's a lot of competition. So how do you gain customers in a crowded space and stand out so your marketing doesn't sound like an imitation of your competition?
Curiosity Is A Powerful Trigger
August 28, 2024 3 Minute Read
Trying to get people's attention in the modern world is tough but one type of emotion can be what is needed to capture people's eyeballs.
The Echo Effect
August 28, 2024 4 Minute Read
Repeating people's words can be very important in building likability, comfort, social connectedness, and building trust. Psychologists call this the echo effect.
The Three Types Of Buyer Persona Functions
August 28, 2024 3 Minute Read
When thinking about contact targeting and personalization, there are three types of people you need to focus on when building out your buyer's journey and ad targeting.
How Aware Are Your Prospects
August 28, 2024 6 Minute Read
When it comes to marketing and advertising, understanding which level of awareness your prospect is can not only help with marketing but also be the difference between the success and failure of your organization.
What Are The Customer Lifecycle Stages
August 28, 2024 4 Minute Read
The lifecycle stages of the buyer's journey are important to understand if you want to improve your marketing strategy. Each stage requires different types of activities and are key to creating a great buying experience and gaining more customers.
The Rule Of Seven
August 28, 2024 3 Minute Read
The Rule of 7 states that a prospect needs to hear the advertiser's message at least 7 times before they'll take action to buy that product or service. The Marketing Rule of 7 is a marketing maxim developed by the movie industry in the 1930s.
Results Based Marketing
August 28, 2024 4 Minute Read
We live in a super fast-paced world, and these days, people are becoming very direct in how they buy. With inflation on the rise, people are going to be a lot more straightforward and they are going to want results.