Identify Your Anonymous Website Traffic
Written by Josh Hines • September 22, 2024 • 2 Minute Read
Understand Who's Visiting Your Website
Unlock the power of Breeze Intelligence to identify high-intent visitors, enhance lead generation, prioritize follow-ups, and create personalized outreach. Transform your sales and marketing strategies with enriched data and actionable insights.
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AI-Powered Data Enrichment & Intent Tool
Breeze Intelligence, HubSpot's new AI-powered data enrichment and buyer intent tool, offers powerful capabilities to enhance sales and marketing efforts. Here's how it can transform your approach:
Identify High-Intent Visitors
Breeze Intelligence connects anonymous web visitors to company IP addresses, allowing your sales teams to:
- Know which companies are visiting your website
- See which product features or pricing pages they're interested in
- Focus on prospects showing genuine interest
This insight enables salespeople to be in the right place at the right time, armed with relevant information for more effective outreach.
Enhance Lead Generation & Qualifications
By bridging the gap between marketing and sales, Breeze Intelligence:
- Provides enriched data on website visitors
- Enables time-based sales follow-up emails
- Facilitates personalized lead nurturing campaigns
This ensures that both marketing and sales teams can work with high-quality, actionable lead information.
Prioritize Lead Follow-ups
To help sales teams focus on the most promising leads, Breeze Intelligence:
- Assigns scores based on website behavior, intent, lifecycle, and deal stage
- Allows customization of target markets and intent criteria
- Helps sales representatives allocate their time more efficiently
Create Personalized Outreach
Breeze Intelligence empowers you to craft highly targeted marketing campaigns:
- Send emails based on a user's most recent website activity
- Exclude job seekers from marketing and sales outreach
- Segment prospects into tailored workflows for more relevant follow-ups
By leveraging these capabilities, SaaS brands can significantly improve engagement rates and conversion potential across your marketing and sales efforts.
We're Here To Setup The Framework For Growth
Revealing anonymous website traffic is a game-changer. Arm your sales team with the companies viewing your website without them even engaging with a form or chatbot.
If you need help setting up target markets or account-based marketing lists, data enrichment, account notifications, advertising retargeting or email nurturing, at Contineofy, we're more than happy to have a conversation about bringing all these new capabilities to life so that you're able to close deals faster and drive more revenue for your SaaS brand.
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