HubSpot Forms Get A Facelift

Everything You've Been Wanting With Forms

Discover how optimized website forms enhance user experience and boost conversion rates. Learn about multi-step forms, smart design techniques, and best practices to reduce abandonment and streamline data collection for your SaaS brand.

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Boosting Conversion Rates Through Smart Design

Multi-Step Forms are a powerful solution to the pervasive problem of form abandonment. By breaking down lengthy forms into bite-sized, manageable segments, this approach transforms the user experience, fostering a sense of progress and achievement that encourages completion.

User attention is a precious commodity. Long, intimidating forms can quickly lead to frustration and abandonment. Multi-Step Forms address this challenge head-on:

• Improved User Experience: shorter segments feel less overwhelming, reducing cognitive load
• Higher Completion Rates: users are more likely to finish forms when they can see their progress
• Increased Conversions: a smoother form-filling process can significantly boost your conversion rates

By leveraging Multi-Step Forms, you're not just collecting information, you're crafting a journey that guides buyers smoothly toward completion, ultimately driving better results for your SaaS brand.

Elevate Your Brand Experience

HubSpot Forms now offers advanced customization options, giving you greater control over your form's appearance. This update allows you to seamlessly integrate your forms with your brand's visual identity, creating a cohesive and engaging experience for every visitor.

Making It All Look Pretty

• Brand Consistency: align your forms with your overall brand aesthetic
• User Experience: create visually appealing forms that are easy to navigate and complete
• Professionalism: enhance your credibility with polished, well-designed forms

How To Update Your Forms

You can now set default styles across your entire form, including text, inputs, buttons, and background. These changes will be applied consistently across all form steps.

Text Customization

• Fonts: Choose header and body fonts
• Font Size: Adjust sizes for headers and body text
• Font Color: Select colors for headers and body text
• Drop Shadow: Offset, Direction, Blur, Transparency, Color
• Quick Text Styles: Pre-set options for rapid styling

Input Field Styling

• Height
• Corner Rounding
• Background Color
• Border Style, Size, and Color
• Label Text Color
• Input Text Color
• Placeholder Text Color
• Error Text Color
• Quick Field Input Styles for efficient formatting

With these new styling options, you can create forms that are not only functional but also visually impressive and perfectly aligned with your brand identity. Embrace this opportunity to make your forms easy to learn, use, and love.

Enhancing Data Accuracy With Form Validation

HubSpot has introduced a powerful feature designed to maintain consistent and accurate data in your account: validation rules for custom text and number properties. These rules ensure that users meet specific requirements when entering values, both within the HubSpot interface and on public-facing forms.

This enhancement is significant for several reasons. First, it helps ensure data integrity by promoting consistent and accurate information across your HubSpot account. Second, the improved user experience allows visitors to complete forms correctly on their first attempt, reducing frustration.

Building Out Forms And Next Steps In HubSpot

Whether you're just starting with HubSpot forms or have a whole host of forms already built, we're here to create or update any form you need to capture conversions on your SaaS website.

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