Creating Lookalike Audiences

Building Look-Alike Audiences

Lookalike Audiences can help you find new customers based on existing customers. These audiences can be created on LinkedIn, Facebook, Google, and many others.

Was This Article Helpful

How To Find New Customers

Discovering new customers who share similar characteristics with your favorite customers is made possible through Lookalike Audiences. This advanced feature serves as a valuable marketing tool on various platforms such as LinkedIn, Facebook, and Google. By providing the specific traits of your preferred customers, these platforms generate a pool of prospects that meet your criteria.

If you're ready to connect with your desired audience, keep reading to learn how to create a Lookalike Audience for your ads, along with useful tips to help you find the perfect match.

Benefits Of Lookalike Audiences

Are you looking for a way to improve your ad targeting?

Lookalike Audiences could be the solution you need.

By targeting individuals who share similar characteristics to your top customers, you can increase engagement and get more value for your ad spend.

One of the best things about Lookalike Audiences is that they allow you to test multiple audiences at once, without having to create several campaigns.

This saves you time and effort and makes it easier to reach new people outside of your existing customer list.

So, why not give Lookalike Audiences a try and see how they can benefit your business?

4 Tips To Optimize Your Lookalike Audiences

There are a number of different ways to create lookalike audiences and strategies on whom to use as your strategic audience segment, with that in mind, here are 4 tips to optimize your lookalike audience.

Choose High-Quality Sources

Instead of putting every customer you have into your source audience, focus on your best customers to yield the best results. For example, only use active email subscribers as your source audience instead of your entire email list.

Optimize Bids With A/B Testing

Create multiple Lookalike Audiences with varying similarities to your source audience to find your most effective audience. Target the same ad to each audience with initial bids and evaluate which performs best based on metrics like revenue per conversion or lifetime value.

Use Lookalike Audiences & Other Parameters

Enhance your targeting by adding more parameters like age, gender, or interests.

Get Creative With Your Source Audience

Consider creating custom audiences based on parameters like video engagement, recent website visitors, or email subscribers. This can help you reach your ideal customer and achieve your campaign goals.

Lookalike Audiences Frequently Asked Questions

Are Lookalike Audiences Effective in 2023

Yes, Lookalike Audiences are still effective in 2023. However, due to the Apple iOS 14.5 privacy update, only 25% of users have opted-in to data sharing, which may result in a slight decrease in ad results. Nevertheless, Lookalike Audiences can still help you reach your ideal customers.

Custom Audience vs Lookalike Audience

The difference between a Custom Audience and a Lookalike Audience lies in the pre-existing relationship. Custom Audiences are made up of people who already have a relationship with your business, while Lookalike Audiences are people who share characteristics with your Custom Audience but are not yet familiar with your brand.

How Many People Do You Need

To create a Lookalike Audience, you need at least 100 people from the same country. If your source audience is from multiple countries, you will need at least 100 people from the same country. Most platforms recommend a source audience between 1,000-5,000 people.

How Long Does It Take To Populate

It takes between six and 24 hours for your Lookalike Audience to populate. Once created, it will appear as "Ready" in the Availability column. The lookalike audience refreshes every 3-7 days as long as you continue to target ads with that specific audience.

Was This Article Helpful

Share it with your colleagues or network.