Who We Serve

Niching Down To Offer Better Work

When determining who we serve our marketing operations services to, we wanted to get pretty specific. Unless you have a billion dollars, it's going to be expensive to advertise to everyone and try to convince them that they want your service.

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Setting Ourselves Apart

Just like marketing should be hyper-personalized, the ability to narrow down on a niche will set you apart from other generalist products and services and allow you to stand out.

How In The World Does That Work

Think about it, would you want to work with someone who works in every industry or masters only a handful and understands the different playbooks to be successful in that arena?

A better way to explain it, would you want to hire a family doctor to work on your heart or a heart surgeon that has 20 years and 3,000 successful surgeries?

Who We Serve

When launching Contineofy, I looked back on my career and asked myself, "Where are the places I enjoyed the most?"

SaaS brands came to mind pretty quickly.

In a nutshell, our ideal customer profile looks something like this:

Audience	B2B, B2C
SaaS Products	Marketing, Sales, Fitness, Health, Learning & Courses
Revenue	$1MM - $50MM annual revenue
Company Size	10 - 250 employees
Demand Needs	Ability to capture demand and revenue. Looking for net new lead volume. Increasing funnel conversion rates. Needs support in lowering CPL, CPO, CPA, and delivering ROI-positive sales pipeline from marketing systems.
Operations Needs	Needs training with building buyer stages, measuring funnel conversion rates, and support with marketing and sales tech stack.

I like working with SaaS brands because, typically, you're solving a specific problem for a specific type of person, so you already have a pretty solid niche (accidentally or on purpose).

Crafting The Perfect Message And Journey

Buiding out marketing strategies for SaaS brands then becomes pretty easy.

You have a clear idea of your ideal customer profile, the buyer personas involved, and an understanding of the solutions you are offering so it's just a matter of determining your product positoning.

Even if you don't know these answers, we'll work with you and the data you have so far to find the answers.

From there, it's really about crafting content and copywriting to meet each prospect on the buyer's journey and walking them through your perfect customer path towards becoming an advocate for your platform.

Working At Different Stages

What's exciting about working with SaaS brands is once you find product market fit, established processes, and enter the hypergrowth stage.

At this point, what worked to get you here needs to be taken to an entirely different level, as your brand is Crossing The Chasm, a phrase coined in the book by author Geoffrey A. Moore, where brands are entering new markets, tapping into new verticals, or the mainstream consumers of your industry who are more difficult to sell to versus the early adopters you've probably been working with when you first launched.

When you get to this stage, you need to find out if your platform has what it takes to become a unicorn and enter the billion-dollar playground.

The Founder Themselves

In a perfect world, we want to work with SaaS founders who are risk takers, confident in themselves, know what they want, have clear goals and objectives, and know they need to delegate certain aspects of the brand and can trust those chosen to do the job.

If you want to build a unicorn, you best be bold and courageous.

It's A No Brainer

Because of the process above and the excitement around scaling into hypergrowth, working with B2B SaaS brands series A-C is the crème de la crème for us at Contineofy.

Are you a part of that group and interested in working with us?

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