What We Believe

Why We Do What We Do

Whether you are a customer or an employee, these are the brand values we want to live by regardless of who we are engaging with so that we can ensure we are doing the best jobs and delivering exceptional value for our customers.

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Brand Values & Culture Pillars

At Contineofy we live and breathe 6 values and culture pillars that include:

1. Radical Transparency
2. Customer Commitment
3. Results First
4. Continuous Improvement
5. Process Oriented
6. Team Collaboration

But what do all these words mean?

Value One: Radical Transparency

We believe that what usually breaks down a business and the relationships of those involved the quickest is when there are hidden agendas, things left uncommunicative, or cliques and silos.

Broken Communication

When one group withholds information from another, you not only start to misunderstand one another but, as a company increases its employee count, you might start seeing different teams all working on the same problem but trying to solve it in entirely different ways causing time and resources to be wasted.

Broken communication also breeds mistrust, causing people to ask, "Is that team sharing everything, or are they just manipulating the data and telling us what we want to hear?"

By simplifying the message and presenting the full data set, we ensure that everyone, both internally and with those we work with, is on the same page, we can trust one another, and we are being good stewards of the time and resources we've been given.

Value Two: Customer Commitment

We are all looking to make a profit. But we will always look out for our customers first, if they lose, we lose. At no point are you ever just a number in our system.

We Win When You Win

I once heard a quote that read

You can have everything in life that you want if you will just help other people get what they want.Zig Ziglar

That quote pretty much shifted my entire philosophy on business. A lot of businesses want to take take take, overpromise and underdeliver, and churn through customers, in a sense, they are stealing.

We are committed to the long haul and want to see our customers go through each of the stages of the SaaS Journey and celebrate with them on the opening day of their IPO or selling the organization and moving to the Dubai (or wherever else you'd like to move to).

Value Three: Results First

It's easy to highlight vanity metrics such as social media followers and email opens but vanity metrics don't keep the lights on. Our campaigns are created to drive revenue.

Results Are Monetary

Marketing has gotten messy these days. All the shiny new software screaming and promising new capabilities, social media platforms where you want to go viral and gain a billion followers, and a whole array of different approaches to gaining customers.

While all that is fun and interesting, most, don't pay the bills. Only revenue keeps the lights on and gets everyone paid each month. Each of our campaigns is tied to a revenue goal that measures success, no more vanity metrics.

Value Four: Continuous Improvement

Marketing technology is constantly changing, allowing us to always improve and innovate the ability to connect prospects with the best software companies in the world.

Staying On Front Lines

This value may conflict with what I just shared with Results First, but the only way to remain competitive, especially in marketing, is to know all the strategies, tactics, and technology available to do your job well.

The big difference, learning is done on our time, not our customers. We pride our innovative measures and investments in our teams in their education, certifications, and continual learning.

But this is done outside of working hours to ensure we stay focused on the job during working hours.

Value Five: Process Oriented

Nothing is more exhausting than treating every project like a 1-1. We follow a tight process that allows us to focus less time on how it's to be done and more time on being creative.

Processes Lead To Easy Scaling

The reason a racecar can go fast is because of all the security and process details around it for when things go wrong. The guardrails, the ambulances on call, multiple cameras with vantage points from every angle of the track, and all the other mechanisms ensure that the racecar can focus on performance.

It's the same when you are building a business.

Employees are only as efficient as the process they follow and the mechanisms that make that job easier. By creating these guides, we ensure our team gets to focus on creativity instead of how the job is to be done.

Value Six: Team Collaboration

People, these days, seem to want to work on their own or remain in silos. We believe, that when diverse people come to work together, ideas, content, and performance are better.

Hire For Experience

When we hire people, we look at what experiences people have gone through. Personally, every time I interviewed with a company for a job, everyone always asked why I jumped around in my career so much?

Everyone wants a T-shaped employee but at the same time want someone with a consistent track record.

How do you expect someone to learn different skills if they've only had two different job roles, seems counterproductive?

We're okay with people jumping around in their careers because they either wanted to try different things or just wanted an opportunity to grow their careers.

We encourage this by letting our employees try different roles. We make this possible by consistent collaboration and sharing things each job role discovers so people can understand the responsibilities of each and decide if it's something they'd like to try in the upcoming year.

Concluding Thoughts

Whether you are working with us internally as an employee or externally as a customer, we do our best to uphold these values to ensure that we can stay in business for a long time and serve our customer base to the best of our abilities.

We hope that we don't let you down.

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