What Our Marketing Campaigns Look Like
Written by Josh Hines • August 28, 2024 • 2 Minute Read
What Do Marketing Campaigns Look Like
It's interesting hearing people share what marketing campaigns look like. Some think boosting a single post and driving to a webinar is a campaign. When I worked at IBM, we ran quarterly themes, that were omnichannel, and had 20-touch email nurtures.
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When You Work With Us
Working with Contineofy, you'll quickly understand the value we deliver. Our marketing campaigns ensure that when we launch something on your behalf, we personalizing a message for specific people to be sent at the right time on the right channels.
Marketing To All Functions
When we design marketing campaigns, we design them specifically to target the users, decision-makers, and exectutives. So often, you see marketing directed at a single function, typically the user, and then when it transitions from user to decision maker at the sale level, the sales team practically has to reintroduce the platform and start from the ground level.
Tailored Marketing Campaigns
We also understand that the communication landscape is quite different, and the sources of information for different types of people are quite different. Even the channels you market need to ensure you are using best practices; you can't use the same formats universally and expect results.
Understanding who your target market is and the available channels in the world makes all the difference. This enables us to craft the best message to be delivered in the right way to the right people.
Where Details Make A Difference
And while some might see this as overkill, monitoring and matching these details on every campaign does make things drastically different.
In the world we live in today, where people see roughly 4,000-10,000 ads per day, double the amount we saw in 2007 and over five times as many seen in the 1970s, the only way you're going to cut through the noise is being highly personalized and specific in the design of your marketing strategies.
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