Living In The Future

Change Is The Only Constant

Understand what the future holds for those looking to market and sell SaaS platforms. Learn how technology and a different approach to sales allow you to engage and sell more.

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The New Competitive Market

Starting a business was hard, but now, it's easier.

With the increased capabilities of technology and targeting specific types of people, you can now launch a company with a small marketing budget and only a couple of sales executives.

Although that is good for you, it is also bad because it means more competition for the dollars you want to attract to your platform.

On top of this, other SaaS companies like WebFlow, HubSpot, and many others are using a Product-led strategy and offering their foundational plans for free, which allows startups to get their feet wet in the pool as well because they can create their MVP with very little overhead.

All these opportunities make for a very competitive market for the Series A-C SaaS startup.

Centralized Data & Control

Now to the other side of the arena, the established SaaS company with an IPO or even the market influencers like Apple, Facebook, Google, and other large tech companies.

I believe as these types of companies continue to look at ways to gain market share and return on investment for their investors, we will continue to see them centralizing and looking for ways to control data as data is the most valuable asset surpassing oil.

We have already seen this with the limitations of third-party cookies which inevitability reinforces Google, Facebook, and Apple data because they control the ad spend and the data points, inversely ensuring that other advertising platforms become limited and advertising dollars centralize back on their platforms.

Hiring An Adaptive Team

Personally, this is just the beginning of the wars of the powerhouses, especially as we continue to move towards a full-blown global market and all these companies want to be on top.

We get the joy of working with these companies as they continue to shift their policies and how things work. Companies must remain adaptive and hire the right team to ensure their platforms stay adaptive and resourceful as things change.

Hyper-Personalized Buyer's Journey

Besides a competitive market and data control, from a marketing perspective, because of those two items, the need for hyper-personalization will become a necessity.

As a business owner, you need to ensure that you know your ideal customer profile, buyer persona functions, their pains, and product position claims with proof to back them up like the back of your hand if you want to ensure profitability.

With the rise of advertising platforms like StackAdapt, targeting the right person becomes second nature, now, it's going to be up to you and your copywriting team to create the right message to not only grab prospect's attention but also entice them to take action.

Consumer Trust

This topic of discussion over the last couple of years has become more and more apparent.

Most consumers are on high alert and have little trust for corporate interests and companies that treat their customers like commodities.

Consumers want to do business with people they trust and people who are like them. The rise in values and corporate #metoo programs, virtue signaling, and ally labels is no coincidence.

If you want to join in, you need to ensure what you are saying is genuine and not pandering because consumers see right through the smoke and fake signaling.

Concluding Thoughts

If you want to be scale and drive revenue in the future, you need to brace yourself for competitive marketing, be adaptive as the larger organizations shift their power, hyper-personalize your lifecycle marketing, and ensure consumer trust... no problem, right?

Remember, as the owner, it's not your job to do all this, delegate what you're not good at, outsource when necessary, and hire the best people or team to do the job professionally.

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