How We're Different

Doing What It Takes To Stand Out

There are numerous marketing agencies all promising the same things more leads and customers. And while that is important, here is how we are different and deliver on those results.

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Standing Out In The Sea Of Agencies

When we think about what makes us different from the 90,000+ marketing agencies in the US alone, I always come back to dedication, process, transparency, and, most importantly, results.

When you outsource a part of your business, is that not what you want and expect?

Dedicated Operations Strategist

One of the key differences is that there are no account managers. Most agencies have account managers who have all the conversations with the client and then play a game of telephone with the rest of the team to figure out the work that needs to be done.

At Contineofy, there are no account managers. You work directly with an Operations Strategist, the same person who will design and execute your SaaS platform's marketing campaigns. This ensures that there are no lost, misinterpreted, or confused conversations between you as the client and the internal team.

Weekly Stand-Up To Share Status Reports

More importantly, each week, you'll get a report of everything that has happened that allows you to know exactly what work we are doing, what's active in the market and how it's performing, and support your sales team on how to respond to the leads developed so that they can close and win deals more effectively.

Chatting With Your Strategist

Anytime you need to chat with your strategist, you can send an email, chat on the Contineofy Slack Channel, or give them a quick call. Our strategists are monitored on their response times, so it won't take long to get connected.

Results Oriented, No Vanity Metrics

Marketing has gotten noisy in the last few years. The purpose of marketing used to be to generate awareness and work with sales to close deals.

These days, vanity metrics seem to carry more weight, and marketing teams get caught up in the size of the social media following, how many views a video got, or the total reach of a piece of content.

All these metrics are great lead measurements, but they don't pay the bills, in some cases they do, but your goal is building a business, not becoming a social media influencer.

Conversions, Meetings & Closed Won Deals

When we measure success and marketing campaigns, we focus on the following metrics:

• Conversions: are people taking the actions we designed the campaign to complete
• Meetings Booked: The whole purpose of hiring us was to drive quality meetings to the sales team or trials/freemium subscriptions depending on your sales strategy
• Closed Won Deals: the ultimate success factor of a marketing campaign is, did it convert into a closed win
• Low Churn Rates: just as important as closed wins, is the ability to target the right ideal customer profile that will see value in your platform and not churn out
• Lifetime Value: by not having someone churn out, you not only recover the costs of acquiring the customer but also increase revenue because you achieve revenue compounding. We also work with your customer success teams to understand how to onboard customers and upsell them after they gain certain levels of value to increase lifetime value
• Customer Acquisition Costs: besides reducing churn rates and upselling, another means of increasing the value of a customer is reducing the costs it takes to acquire one. Understanding the ideal customer path, allows you to eliminate content and campaigns that don't perform well and optimize those that do, which increases conversions, decreases the days to close cycle, and decreases the costs of acquiring a customer

Proven Processes For Each Stage

One of the key brand values of Contineofy is following a process.

I've worked at numerous companies with many layers of management who all share a different path to success which causes their teams to spend more time trying to understand the process than executing it and getting results.

Yes, things need to change and be optimized, but if the change is because of internal politics or someone just wanting control, the change isn't because they want to make things better but because of ego.

At Contineofy, each Operations Strategist works the same process of developing marketing campaigns. This allows them to focus on executing the work and creative ways to market your SaaS platform in the market.

Optimizing The Process

Each year, we have a retreat where we analyze the processes we manage and, as a team, determine if anything needs to be changed or could be done better from the perspective of each job role.

What is important though, is this is done yearly, not every couple of weeks, and, more importantly, everyone on the team is aware of the changes and why they are being made.

Being transparent with these changes causes people to be less upset because there is an understanding of the reason for the change. I've found that most pushback comes when people don't understand the purpose of the change or can see through the "reason" for it and know that it's all ego.

Radical Transparency

Trust is a hard thing to earn these days, it seems, most people have ulterior motives or find it very easy to manipulate the truth to make things sound better than they are but find it difficult to grow and deliver on their promises.

We'll Tell You If Something Isn't Working

When you work with us, if a marketing campaign is driving poor performance, our Operations Strategist, or myself, will be the first ones to tell you something isn't working. Being dishonest stunts growth. If you can't tell the truth about reality, how do you expect to do things better or correct issues?

If something isn't working, you don't manipulate the data to make it sound good because the next expectation is how can we make it great? If it's not good in the first place, how do you expect to close the gap between good and great when what you are doing isn't even good and the reality is, you're trying to close a gap between not good and great, you're always going to end up stuck.

Share The Results & The Data

The main way we ensure radical transparency is by sharing the results and the data. Each customer of Contineofy gets access to HubSpot dashboards and reports that show every single input of the marketing, sales, and customer success campaigns we activate in the market.

Every social post, email, outreach sequence, postcard, phone call, and many other touchpoints, are all gathered and calculated in a central space.

Access Whenever You Need It

Having access to these dashboards gives you a viewpoint that allows you to understand all the activities Contineofy is running on your behalf that are not only costing you but generating revenue so that you have a clear picture of the ROI generated by our services.

Concluding Thoughts

In the end, the whole purpose of outsourcing your demand generation is so that you can remove some of the stress of building a SaaS organization, get results, and achieve success, if we aren't doing that for you, because of the way we work, you'll be able to see that plain as day.

It's our job to ensure that we are driving results, because, when you win, we win, and that is the whole point of business, create something that brings value to those around you while allowing you to make a living for yourself as well as those you employ.

Let's get back to making things simple.

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